The one thing that intimidates and fascinates me about companies, corporations, anything that has a head honcho is the fact that they usually live behind mirrored glass. They can see me, but I don’t always see them. But I want to. I want to know the person behind the glass, what they like, what they dislike, what makes them happy, what makes them sad, and so on.

Part of this stems from my years in retail with big national companies and being just a number to those in the upper ranks. They didn’t scare me, per say, but I didn’t like being seen as a number. I wanted to be seen as a person.

Which is one reason why I love my day job and I am passionate about Endever. For my day job, I work at Avery Brewing Co. which distributes craft beer nationally and internationally to Sweden and Japan. There, I’m not a number, I am a person. The reason for this is our owners (Adam and Larry Avery -Son/Father duo) don’t hide behind that wall. They say hello to everyone. And this mindset trickles down through every employee. We have ONE facility. One place in which all the beer is brewed, packaged, and shipped out. One place for friends, family, and beer lovers to congregate in our restaurant and taproom. One place in which corporate functions from.

One place for us all to come together and be a team in which we are all people and see each other as fAmily (yes, that was on purpose).

Endever is another family. We may not be in one place in which we function, but we do create ways to bring the company and our authors together and are always excited when you all want to come along side us and join in our community of people and friends. I haven’t met one person from Endever in person, but we are all connected, keep each other going through motivation and constructive criticism, and memes. (Oh, how we love our memes).

I never thought I’d be part owner of a company (much less a publishing company) and the main editor for said company, but I love it.

Well, most of it. There are aspects that I don’t particularly enjoy.

Formatting, to name one. Man, formatting takes a good 20-30 hours and if one thing gets tweaked near the beginning, it is a domino effect for the rest. It has been a complete learning experience for me which took up some of those hours, but after I have a final product finished and ready to publish, the feeling of accomplishment is amazing.

The ways I combat the not-so-fun parts of owning a company is to throw on a movie I have watched several times over that I won’t pay attention to, but it allows me to get the work done in front of me instead of getting distracted by the list of things rolling through my mind and also written down.

And even through the stress and difficulties of starting up a new company, connecting with people and being more than a number (or person behind the glass) with them makes everything worth it.

Which means I want to get to know YOU! And what do you want to know about me? Introduce yourself and bring to life the person you are 😃

Can’t wait!


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